Transforming Healthcare Organizations through Digital Technologies

Technology is playing a dominant role in almost all the processes within the healthcare industry. From patient registration to data monitoring, from lab tests to self-care tools, every aspect and component includes various technologies in some form. Smart phones and tablets are starting to replace conventional monitoring and recording systems, and people are now given the option of undergoing a full consultation in the privacy of their own homes. Technological advancements in healthcare have contributed to services being taken out of the confines of the hospital walls and integrating them with user-friendly, accessible devices. The impact of technology on healthcare is transformational.

A company that is efficaciously integrating digital initiatives into their services and solutions is Camomile Healthcare Ventures. It is one of the fastest growing and largest healthcare strategy and implementation advisory organizations in Asia. The company is expanding its horizons to offer compelling technology based solutions to transform healthcare organizations in emerging markets. Camomile’s work with leading organizations across private, public, and social sectors has enabled it to gain a deep functional and industry expertise. Its passionate team works towards bringing up a transformational change that the healthcare industry needs, as its focus lies on tackling and converting the challenges to opportunities, while simultaneously working together.

Camomile is uniquely positioned as a boutique healthcare advisory partner providing comprehensive solutions; it primarily focuses on three key areas:

• Strategic advisory and direction setting
• Operational design and implementation
• IT design & transformation

From its inception just 3 years ago, Camomile has worked with global majors in shaping the healthcare sector. Clients include McKesson, Bank of America Merrill Lynch, Manipal Hospitals, Care Hospitals, Tata Trusts, Government of Andhra Pradesh and others.

The Leadership of Camomile

Raghava Rao, is the CEO of Camomile and is an accomplished leader in the global healthcare space. He has held senior management and Board positions with various Indian and multinational healthcare companies. He has widely travelled and worked on multiple projects and initiatives in the Indian and the international healthcare sector.

He Co-founded Camomile Healthcare Ventures, a boutique Healthcare Transformation company with focus on advising Healthcare CEOs and Board of Directors on transformation and value creation. In a short span of 3 years, Rao led the company to becoming one of the largest and most influential healthcare consulting companies in India and the Asian region.

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Branding a Key Element to the Healthcare Industry

Vendors pay stringent attention to their branding of products to attract and preserve a steady customer base. A brand is a perceptible uniqueness that has varied characters and disposition. Usually people buy into the brand and the security that it offers.

Similarly, the healthcare industry also relies on branding, and this factor greatly affects the steady flow of customers to keep healthcare companies afloat. When it comes to healthcare strong branding efforts are needed. Whether it is working with providers or bringing in new patients, healthcare businesses must be able to manage a brand that people have faith in.

This is mainly imperative for physical health and wellbeing. People do not trust a healthcare company without it being a trustworthy brand. A few facts and keys that the healthcare companies should consider are, the company needs to keep in mind the brand value so as it is considered for future merges. It should build relationships with doctors, patients, payers and providers; this would help the company to build a strong customer base. The product or service of the company should be able to provide patients with a unique experience that cannot be replicated. This will generate higher returns, growth and mitigate risk. Attract and retain top talent – nurses, doctors, physicians assistants, etc. this will instill trust and reassurance and increase brand awareness.

Healthcare is personal, and thinking of your brand as a promise will help in the growth of the company. Recognize the company’s strengths and weaknesses, acuities do not always match reality, nonetheless they do affect how many people trust the brand for care. Set yourself apart from others and connect online and offline channels this keeps the company abreast with latest technology while keeping it connected with the customers.

‘Branding is just as essential for the healthcare industry as it is for retailers and manufacturers. To attract and retain patients, set your company apart from others, build trust and loyalty and maximize the relevance of your brand!’

Branding a Key Element to the Healthcare Industry